Signs in the real estate market are as ubiquitous as cell phones – there is no better way to get your name directly to the customer than with a yard sign. But too often they are not researched till the day they are needed. Yet, understanding just a few key concepts can mean hundreds if not thousands of dollars in cost. Let’s explore quantity, material, installation and inventory.

“How many real estate signs do you need?” Part of your answer should stem from the question, “How many real estate signs can I use?” Real estate signs are almost always screen printed which means that the price breaks for large orders can be huge. The unit cost of screen printed signs when ordered in large quantities (say 250-1000) can easily be half the unit cost of buying minimum orders (minimum runs are often 25-50 units). How many signs could you use if the price was cut in half?

Ever been to a political rally? What were the signs made of? Poster-board and corrugated plastic. Why? Because a political rally needs as many signs as they can afford today, and only today. Tomorrow, the strategies may change and the signs will have to too. Does your business keep the same strategy for decades? Or does it change from year to year with the market? Answer this honestly and you know instantly what material choice is right for you.

Yard signs are the other name for real estate signs because, of course, that’s where we usually see them. Either bolted to a steel stake or slipped into a steel frame. Stakes are lighter and less expensive than frames, but for almost any business the investment in frames will pay off in the long-term. Frames can easily last for a decade or more, they protect the sign inside and they offer the flexibility for attaching riders.

As a balance to the low unit cost of large screen-print runs, don’t forget to consider storage of signs. When installed in a frame or on a stake, real estate signs can take up considerably more space than the average office has available. Although they can be stored outside, every day they are stored in the sun and elements is one less day they will be in a yard working for you.

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